Meet the team

Sheena Cameron
Director and Author

Louise Dempsey
Director and Author

Sasha Farry
Executive Assistant



About the Authors

Sheena Cameron and Louise Dempsey are the co-authors of The Writing Book, The Oral Language Book, The Reading Book and The Poetry Book.

Sheena is an experienced teacher who has taught in New Zealand, the UK and the United States. She has taught at primary,
intermediate and tertiary levels. Sheena currently facilitates literacy workshops both in New Zealand and internationally and is the author of The Reading Activity Handbook (2004), The Display and Publishing Handbook (2006) and Teaching Reading Comprehension Strategies (2009).

Louise is an experienced teacher, consultant and trainer who has worked in New Zealand and the UK. She facilitates literacy training and school-based professional learning in New Zealand and internationally. She has completed a range of writing projects for NZ and English publishers, including the Department of Education in the UK. Louise is an accredited trainer for the Ministry of Education in New Zealand.

Our story

We are both experienced primary teachers with a passion for literacy. We met in 2012 when we both worked as facilitators in the beginning teacher programme at Kohia Education Centre at the Faculty of Education at Auckland University.

A professional relationship developed into a friendship and eventually a business. With previous experience in resource development, we saw a need to create a practical resource that would support teachers to teach writing. S & L Publishing was born and with the support and advice from many generous people, The Writing Book was published.

Since then the business has grown. We have published three more books and established our consultancy business, The Literacy Place, which provides professional learning workshops, and school-based support and resources.  

One of our core beliefs is that we need to stay in touch with the real world of the classroom so we both teach regularly and are committed to supporting teachers to improve the literacy outcomes for all students.

Sheena and Louise


   Listen to Sheena and Louise talk about The Literacy Place


Teachers Choice Awards

Sheena and Louise were very proud to be awarded The Teachers' Choice Award for the Oral Language Book at the NZ Education Awards 2018


We are privileged to work with a talented group of professionals

Designer – Lisa Noble at Lisa Noble Design

Photographer – Phillip Simpson

Digital marketer – Holly Robinson at TopGate Marketing

Web development – Bocapa

Accounting and business development – Frank Accounting

Printer – Steve Firth at Indigo Print

Legal advice – Tim Riley at Dominion Law

Video production – Felix Dempsey





S & L Publishing Ltd. ©2024 The Literacy Place. All rights reserved.

Website crafted by bocapa